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Service firms and customer loyalty programs: a regulatory fit perspective of reward preferences in a health club setting.
- Daryanto, Ahmad, de Ruyter, Ko, Wetzels, Martin, Patterson, Paul G.
The propensity to continue internationalization: a study of entrepreneurial decision-making in Australian service firms.
- Pauwels, Pieter, Patterson, Paul G., de Ruyter, Ko, Wetzels, Martin
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